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Isuzu Opens Marketing Office at DAFZ

DUBAI - Isuzu Motors Limited of Japan, the market leader in the GCC with a 50 per cent market share in the light, medium and heavy vehicles sector, announced the opening of their marketing office in the Dubai Airport Free Zone covering the Gulf, Middle East and Africa region.

The Japanese giant Isuzu’s involvement in the automobile business extends across the value chain of the auto industry and they are a leading player in the GCC with sales volume last year of 50,000 units.

Isuzu Motors is a part of Mitsubisihi Corporation, the diversified Japanese conglomerate who also have their offices at the DAFZ.

“The decision to set up a regional base at DAFZ was an easy decision as it was close to the airport and we travel frequently to Saudi Arabia, one of our crucial markets in the region and Africa,” said Takatoshi Hiroshe, General Manager of Isuzu Motors Limited. “Another benefit that DAFZ offers is the ease of setting up an office and the quality of service.”

Hiroshe said the Dubai office will support the activities of Isuzu’s distributors “in each country of the GCC and Lebanon, Syria, Jordan and Yemen.”

In the Gulf, Isuzu’s main market is Saudi Arabia where they have a 72 per cent market share. Hiroshe said part of the company’s plan is to expand into North Africa.

In the UAE the heavy duty container truck EXR received a good response with its introduction last year. The other products sold by Isuzu in the market are the Dmax double cab pickup in the light vehicle category and a light cargo truck. “Our products are well liked in the Middle East and Africa for their durability, quality and service,” he said.

· business@khaleejtimes.com