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Jotun Launches ‘ColourAdviser’ in 1,050 Outlets
DUBAI — Jotun Paints has announced the launch of a new version of ‘ColourAdviser’ — an online colour visualisation tool – that can also be accessed in all 1,050 outlets comprising of ‘Multicolor Centres’ and ‘Inspiration Centres’across the Middle East.
The enhanced software is capable of letting the end-users do a ‘digital paint job’ by uploading a picture of their own rooms and selecting their desired colours. As a result, customers can enjoy a more realistic experience through superior colour rendering, extended interactivity and accessibility to more colours, thereby enabling them to make better planning and painting decisions. According to Jotun’s research, consumers in the Middle East are becoming more conscious and more engaged in the decorating or redecorating process of their homes and colour plays an important role in inspiring individuals and creating a relaxing ambience. In line with this, the company is predicting that the high potential of internet planning to save valuable time in the process of selecting the right colour will propel the ‘ColourAdviser’ software’s popularity among regional consumers. In addition, users can also benefit from the solution’s memory feature, which allows them to store information about their home decorating projects . —
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