Dubbed 'a distinguished achievement', the initiative is supported by a Dh100-million research fund
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Joy Alukkas, Chairman, Joyalukkas Group, formally opened this unique concept. He said, “It’s a pleasure to open this unique concept. Unlike our regular stores the Joyalukkas Global Souk will visitors a unique experience which compliments the destinations profile.
The Global Souk features an unique mix of an fun and excitement in addition to a brilliant collection of jewellery to ensure visitors and customers get a fun filled experience for their entire family.”
Joy, added that the Joyalukkas Global Souk is a sprawling 6,000 square feet of edutainment and shopping created to celebrate it’s customers, the Global Souk also compliments the Global Village’s positioning and will strongly add to the destinations appeal.”
The Joyalukkas Global Souk is set of the biggest attractions in the global village. It captures the spirit of the Global Village and offers visitors and jewellery shoppers many reasons to shop and celebrate. The Joyalukkas Global Souk features various attractions including a gold and diamond workshop wherein the Joyalukkas craftsmen demonstrate the process of diamond cutting and gold jewellery making. Another attraction is the “The diamond cave” featuring stunning replicas of more than 100 world famous diamonds and the relevant information related to them.
The diamond cave is a small replica of the unique concept created in the world’s largest Joyalukkas jewellery showroom located in
The Joyalukkas Global Souk is not just about shopping. It offers an experience of a lifetime for visitors and shoppers alike.
There are also a host of exciting purchase-related activities available for shoppers.
The Global Souk will also include a well decorated stage, special corners for ear-piercing, mehendi designing, portrait painting etc.
Moreover, for the kids and games buffs, there is a specially designed Games Corner. The Joyalukkas Global Souk’s fashion section (Joyalukkas Centre) offers a wide range of traditional Indian Sarees, Lehengas, Sherwanis, Churidars, Watches, Perfumes, Leather Goods, etc. The Joyalukkas Global Souk will be open up to
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