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Korea launches ‘collaborative medical tourism’ initiative
DUBAI - South Korea, one of the fastest growing countries in medical tourism sector, has introduced a new initiative called ‘collaborative medical tourism’ targeting Middle East tourists.
The country welcomed more than 60,000 medical tourists from across the globe last year. The level of medical expertise in South Korea is known to be comparable to America, particularly in the areas of prostate diseases, diabetes and obesity treatment and plastic surgery.
In an effort to promote Korea as one of the world’s most competitive medical tourism destinations, the Korea Tourism Organisation (KTO) organised a ‘Korea Medical Tourism Evening’ in Dubai on Wednesday night in cooperation with ALTA Travel Agency. The event provided an opportunity to discover a variety of Korean medical tourism products, and understand its level of technology and the field of flourishing Korean traditional medicine.
“A top priority for medical providers around the world has been to attract medical tourists from the Middle East for many years, but currently, the trend is gradually reversing as the Middle East is seeking to attract medical tourists,” Charm Lee, President of the KTO, said.
To make Korea friendlier to Arab patients, the country has successfully introduced personalised service for Muslim patients, implementing guidelines which include various aspects of clinical care, food services, and religious observances and visiting arrangements. ALTA Travel agency in Dubai has developed some attractive medical packages for Gulf tourists in association with hospitals in South Korea.
Expressing his willingness and commitment to creating a window of opportunity for medical tourism exchange between Korea and the Arab world, Lee said: “We are fully aware that increasing mutual understanding and having healthy discourse regarding culture and religion are some of the key components in serving the medical tourism industry. Medical skills and technologies constitute aspects where understanding and cooperation between Korea and the Middle East can be encouraged.”
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