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Kraft Foods Sustains Growth in Q2

DUBAI — Kraft Foods Inc. said its second quarter revenue revenue rose by 9.3 per cent, driven by strong performance across its global operations, and by cost-cutting measures.

In developing markets, which include Middle East and Africa, Central and Eastern Europe, Asia Pacific and Latin American countries, revenue improvement was fueled by its power brands such as Tang powdered beverages, Kraft cheeses, Philadelphia cream cheese and Oreo biscuits.

Kraft Foods Middle East and Africa contributed to these results by continuing its trend of strong growth, driven by successful regional investments in cheese, powdered beverages and snacks, and favourable product mix.

Increased local production of beverage, cheese, and biscuits, together with optimal cooperation with distributors, JV partners and suppliers also contributed to growth in
the quarter.

“Despite a, challenging consumer environment and the slow down of some categories, Kraft Foods Middle East and Africa has extended into the second quarter its solid start of the year with brands such as Tang, Kraft cheese, Oreo, Toblerone and Philadelphia performing well, and cost savings reinvested into building brands,” said Patrick Satamian, vice-president and area director, Kraft Foods, Middle East & Africa.

business@khaleejtimes.com