Renewed brand identity centres around the belief that “Food is a Blessing”
Claimed to be the first of its kind in the world, the Ecomagination Centre will cover an area of 4,000 square metres and will focus on sustainable business solutions. This centre is part of a multi-faceted strategic partnership signed by Mubadala and GE in July 2008 and will probably also be the first commercial enterprise coming up at the
Masdar has also announced that GE will be an anchor partner in
The partnership signed between Masdar and GE in July last encompasses a broad range of initiatives at the global level including commercial finance, clean energy research and development, aviation, industry and corporate learning. Building on an already strong relationship and a common view of high growth opportunities in the
The Ecomagination is GE’s commitment to conceive and construct pioneering technologies that help customers address their environmental and financial needs, the statement said said. The centre will support the development of energy efficient products in the region and will raise awareness of energy conservation among the
The multi-faceted agreement also provides a framework for Masdar and GE to explore areas of R & D collaboration in the development of clean technology products. Masdar will be able to leverage GE’s technological expertise with the aim of ultimately including these technologies in the
“This is truly a landmark partnership in the development of Masdar City because it will allow us to jointly develop, deploy, scale and market innovative solutions in renewable energy and sustainability,’’ the statement said quoting Masdar CEO Dr Sultan Al Jaber. “We are excited that GE will be an anchor tenant at
Renewed brand identity centres around the belief that “Food is a Blessing”
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