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Meet Discusses Power of Nudging
DUBAI — The DIFC Centre of Excellence and the University of Chicago Booth School of Business, joined forces to bring the power of “nudging” to the people and businesses of the Middle East and North Africa region.
Professor Richard Thaler of the University of Chicago Booth School of Business, discussed his best-selling book ‘Nudge: Improving Decisions About Health, Wealth and Happiness’, co-authored with Cass Sunstein, at the DIFC Conference Centre on November 19.
The event formed part of Chicago Booth’s Global Leadership Series, and was open to the public. Participants included University of Chicago alumni and other professionals and decision-makers from the region.
In ‘Nudge’, the authors show that being human, we are all susceptible to various biases that can lead us to blunder.
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