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Middle East’s Unified Communications Market Expected to Soar by 2014
DUBAI — The unified communications market, or UC, is beginning to settle in the region as businesses seek to streamline their operations and maximise capabilities of workforce, a study has revealed.
The study, conducted by Frost & Sullivan and commissioned by Avaya Inc., also showed that investment in the UC sector is expected to reach $235 million and that over 50 per cent of companies in the Middle East intend to roll out UC within the next three years.
Unified communications is the integration of real-time communication services such as instant messaging, telephony, video conferencing, and even e-mail.
Roger El Tawil, Avaya’s Managing Director for the Gulf and Pakistan, said that UC is already being widely used by companies in the region, and he expects more growth in the near future.
“The adoption is picking up… especially in small and medium businesses (SMBs),” El Tawil told Khaleej Times in a telephone interview.
He said that at present, the UC market in the region is worth around $180 million.
Firms are continually being introduced to and updated on the role of UC in business, as “education (on UC) has been going on over the years,” El Tawil said.
The study also showed that almost 60 per cent of companies surveyed reported that the global economic downturn had no impact at all on their decision to deploy communication and collaboration tools.
In addition, enterprises are optimistic about the increase in information technology budgets, with 65 per cent expecting their IT budgets to increase over the next two years.
Additionally, more than 59 per cent of enterprises in the Middle East extensively utilise some form of UC.
Senior management in more than 30 per cent of companies surveyed in the region use tools such as video and web conferencing and presence information while conducting business.
Currently, large enterprises contribute around 52.3 per cent of UC revenues, while 47.7 per cent of revenues come from the SMB sector.
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