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O Boticário opens second store in Dubai

Brazilian cosmetic brand O Boticário continues to redefine the beauty experience in the UAE by opening its second flagship concept store in Dubai at the world's largest shopping mall.
The O Boticário outlet in The Dubai Mall places an unprecedented emphasis on quality and retail innovation by offering customers an experience complete with interactive shopping content, visual aesthetics combined with the latest retail technologies, and products that narrate stories.
"Opening the second O Boticário store in a demanding market such as the UAE is a result of the strength and consistency of the brand in Brazil - conquered by the quality of our products, by the unique combination of ingredients of our perfumery, consumer focus and trust with partners and customers," explained O Boticário franchise vice-president, André Farber.
With a strong emphasis on modernism combined with traditional alchemy, The Dubai Mall store reveals the soul of O Boticário, characterised by building unique meaningful connections with clients through personalised experiences and a customised approach to beauty. The store event, managed by White Label Media Company, was hosted by local celebrity influencer Ola Farahat.
"O Boticário brand brings to the Gulf region a unique retail concept focused on differentiated customer experience and fundamentally high quality, natural ingredients-based products, and we are delighted to expand our partnership with the brand to support the acceleration of the regional development plan in UAE and Saudi Arabia," said Andreea Danila, founder of Millennial Capital.
Earlier this year, Millennial Capital entered into a joint venture with Saudi Arabia-based Almalki Group to introduce and develop a national development plan for Saudi Arabia which aims to position O Boticário as a leading brand in the kingdom.