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Pure Gold launches spring collection

Available in 18kt yellow and white gold, the Spring collection is designed with a centre solitaire stone, a distinct feature of the pendant and the ring which is inspired by the growing demand of solitaire jewellery and desire by women to wear solitaire jewellery everyday.

The diamond pendant is accented with 1.20ct diamonds (the centre stone is 30 cents solitaire and the surrounding stones are 90 cents diamonds), has 3.5 grams of gold with 18kt gold chain and is available for 
Dh2999 only.

The diamond ring is also accented with 1.20 ct diamonds (the center stone is 40 cents solitaire and the surrounding stones are 80 cents diamonds), set in 6 grammes of gold and is available for Dh3999. “Spring is the perfect time to introduce new products because it signifies growth and emergence of a new life; hence we decided to add new design into our existing wide array of designs and collection. The design of our new collection has been carefully studied and perfected to highlight its special characteristics. The exquisite design will attract even the most discerning diamond jewellery lovers and will suit any customer and age,” said Karim Merchant, Pure Gold Jewellers Managing Director and Chief Executive Officer.

“We are offering the pendant and ring for a price that will not be available in any other jewellery stores in the GCC. If you consider the total weight of the diamond and gold of the jewellery as compared to its price, customers would not want to miss taking advantage of such an offer. This is the best time to invest in diamond jewellery and if you are searching for a gift for a loved one or for a treat for yourself, this collection is true value for your money,” he added.

· business@khaleejtimes.com