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Samsonite Gears Up for Makeover; Sales to Grow by 60Per Cent

With 50 new outlets across GCC, 60 per cent growth and wide range of products, Samsonite is geared up for an all over makeover and further expansion despite the global financial recession.

“Our products are always the preferred choice among the business travelers and celebrities. Our products are exclusive in design and build, they are durable and easy to use,” Prashant said.

“The recent inauguration of its stores at the Dubai Mall, Mall of Emirates and the one at the Deira City Centre is testimony to Samsonite’s growing popularity in the region, he said.

“We have added more than 50 stores across the GCC, in association with other retailers like Harvey Nichols, Shoemart, Strandbags and Debenhams, and more stores for the GCC are in the pipeline.”

“We have wider range of products like Bayamo, Concertine, Stratolite, Cordoba, AeroPC, Quadrion etc. to our collections in the recent months and will be re-launching some of our previous best selling products like Xion2, Hommage2 and ProDeluxe’08. We will also be introducing the Black Label Classic Trunk before the end of this year. The newly opened Samsonite stores at the well-known shopping malls of Dubai will showcase Samsonite’s brand value in the region.”

“Samsonite brand has through the years been nurtured by us as the best value for the customers. This is delivered through a continuous process of innovation, truly world wide warranty, service and a wide variety of product range from wheeled suitcases to spinner cases, to suit almost all customers’ needs,”

“We believe that we will continue todeliver value to our customers on one hand and maintain brand building through brand building initiatives on the other hand. We believe that this 2 pronged strategy will get us the best results in the current circumstances,” he said. For Prashant, all GCC countries offer very good potential for business growth, however, he the UAE would continue to lead the growth.

In the wake of declining tourism due to the credit crunch, he explained the two pronged strategy to counter the current situation that his company to work on globally.

“For UAE specifically, we will continue to focus on the flagship stores which have opened recently, to deliver the desired growth,” he said.

He said: “As explained earlier delivering true value to the customers will be put to test in these times. We believe that the strongerbrands like Samsonite built on such tenets of quality and customer service would tide over these difficult times.There may be some brands, which become casualties. But strong brands will emerge with their position intact.”

To keep the balance between cost and prices, Prashant said: “At Samsonite we are absolutely clear that there is no compromise on quality, come what may. This is one value that the organisation has been holding very dear and close to its heart, during the long history of 99 years and it will never be compromised.”

· aneela@khaleejtimes.com