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Saudi and UAE Travellers Rank Emirates High
ABU DHABI — Emirates Airline scored highest in overall satisfaction among both Saudi and UAE travellers, tallying 8.5 and 8.3 respectively on a 10-point scale, says a report.
The Research and Markets, a
The report includes a detailed analysis of the performance of top airlines, covering airline preferences, trends and needs of 500 residents in the UAE who travel at least once a year. The report said that Emirates was comfortably ahead of rival airlines in Saudi, it faced stiffer competition on its home turf, with Qatar Airways and Abu Dhabi-based Etihad Airways following closely behind with a score of 7.8 each to tie for second.
In terms of ‘brand awareness’ and ‘usage,’ Emirates again led the way among UAE travellers with a score of 85 per cent and 39 per cent respectively, ahead of Etihad Airways and Air Arabia.
Among travellers from KSA, Saudi Airline turned out the overwhelming winner in both categories, notching 92 per cent in ‘brand awareness’ and 81 per cent in ‘usage.’ However, the airline was also rated the most expensive by Saudi travellers, says the report.
Although Emirates had an edge over its competitors in categories such as ‘Efficiency,’ ‘Innovation,’ ‘Luxury,’ ‘Distinctive Style’ and ‘Reliability,’ it was also rated the most expensive airline by travellers from the UAE.
The survey also revealed a significant drop in the intention of Saudi travellers to use Emirates in the future, from 44 per cent in 2007 to 28 per cent this year.
Etihad and Emirates received the highest votes from KSA travellers in the ‘Value-for-Money’ category. Interestingly, neither of the airlines could claim the top spot on their home turf, UAE travellers instead picking Qatar Airways as the most value-for-money airline. One of the most remarkable results of the survey is the phenomenal increase in usage of Sama Airlines among Saudi travellers, from a mere one per cent in 2007 to a whopping 18 per cent in 2008.
In the process, the airline became the second most widely used carrier in KSA, taking the spot from Emirates.
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