Sharaf Selects Amadeus to Boost Travel Operations

DUBAI - Sharaf Travel, UAE based travel agency, has signed a major agreement with Amadeus, a global player in technology and distribution solutions for the travel and tourism industry.

By Staff Report

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Published: Mon 26 Jan 2009, 12:27 AM

Last updated: Sun 5 Apr 2015, 9:38 PM

The three-year exclusive deal will see Sharaf Travel’s network of agencies in UAE and Oman migrate from its existing global distribution system (GDS) provider to Amadeus.

“Our partnership with Amadeus is an important step for us. We evaluated the value proposition and found that Amadeus technology best met our diverse business needs. While they have a solid global presence, Amadeus has demonstrated consistent performance in the regional market, and this was a key deciding factor for us,” commented Salah Sharaf, Chairman, Sharaf Travel. “We are confident of offering specialized services to our customers and achieve better productivity and efficiencies benefits through Amadeus.”

One of the largest travel agency in the UAE, with outlets in prime locations including Dubai, Jebel Ali, Sharjah, Abu Dhabi and implant office in many corporations, Sharaf Travel will benefit from Amadeus’ broad range of front office and e-commerce solutions. Amadues’ strong global and regional presence will also assist with Sharaf Travel expansion plans in the Middle East, Africa and the Indian sub continent.


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