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ADAC now operates five airports in the emirate of Abu Dhabi including the Al Ain International Airport and Al Bateen Executive Airport, the Gulf region’s first and only dedicated private aviation airport.
Currently, duty-free shops in these airports are being managed under Abu Dhabi Duty Free (ADDF) brand, according to a release received here on Tuesday from ADAC. Having changed from a direct operator to a landlord for its duty free operations, the relevance of the existing ADDF brand was brought into question.
“While we all appreciate the achievements and equity that was built up with the Abu Dhabi Duty Free brand, the new business model has transformed significantly over the past 18 months and it was not a suitable brand we could grow and use outside of Abu Dhabi,” the release said quoting Huraiz bin Huraiz, Chief Commercial Officer of ADAC
“The Shop-Dine-Unwind brand, which will be managed by ADAC’s Commercial Division, not only highlights the change in our business model from owner-operator to landlord, it is also easily transferable – outside of Abu Dhabi – and will eventually enable us to highlight the quality of a travel-retail offer, within ADAC managed airports, internationally,” Huraiz bin Huraiz explained.
The change in brand concept has been announced at the ongoing Tax Free World Association (TFWA) event, running in Singapore this week. ADAC sees potential in the long-term as an airport asset management company. This necessitates the need to create a transferable destination brand for its retail and F&B division, which could manage this aspect of the business within the respective airport, the release said.
ADAC’s stated vision is to “create the world’s best airport environments” and Shop-Dine-Unwind was created to reflect the retail, food and beverage (F&B) offer within those ADAC managed airports.
The first Shop-Dine-Unwind branded property within ADAC’s portfolio is Terminal 3 – Abu Dhabi International Airport.
“The Shop-Dine-Unwind offer in Terminal 3 represents the base benchmark of our retail offer and experience from which, through constant feedback from our passengers, we will strive to learn, improve and grow the offerings,” concluded Bin Huraiz.
Shop-Dine-Unwind will also go live in Abu Dhabi International’s Terminal 1 facility within 2010 and in line with the major renovations and enhancements to other travel-retail real estate within the ADAC portfolio.
The ultimate Shop-Dine-Unwind offer will, says ADAC, be delivered when Abu Dhabi’s upcoming Midfield Terminal Complex is launched in 2015.
Abu Dhabi International Airport received the international accolade of “Best Cargo Airport 2010” at an award ceremony in London last night as part of the 27th annual ‘Air Cargo News Awards.’
Using the latest independent data from Airport Council International for 2009, Abu Dhabi International Airport was judged to be the world’s “Best Cargo Airport of the Year” as it outpaced in growth all the other large cargo (over 300,000 metric tonnes category) airports
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