Research shows it is most common among teenagers and young adults, primarily because this age group places high value on peer validation
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The multi-faceted phone has not yet been shipped to the Middle East, but it will be first available in the UAE next month with a price tag of Dh2,499, according to top officials of Sony Mobile Communications for the Middle East and North Africa.
They claimed that Sony smartphones are ranked second or third in several Android markets. Last year, the company launched 12 devices and the Xperia Z is its flagship product for 2013.
The new Xperia Z boasts a range of unparalleled features, including a five-inch, full-HD 1080p Reality Display screen, a Snapdragon S4 Pro quad-core processor, the Mobile Bravia Engine 2 and a 13MP fast-capture camera. Offering the “best of Sony in a smartphone”, the device uses advanced technology from Sony’s entire range of multimedia products.
“The Xperia Z is a game-changer in smartphone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas. We anticipate the ultimate range of rich user experiences... to increase the momentum several times over in key Mena markets,” said Rudinger Odenbach, vice-president at Sony Mobile Communications MEA.
The Xperia Z also includes a Battery Stamina Mode that can improve standby duration by four times or more by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on.
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