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Souq changes name to Amazon.ae in UAE

For the first time at Amazon, Arabic language has been introduced to both the mobile app and the website.

Amazon and Souq on Wednesday announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE.
"Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017," said Ronaldo Mouchawar, co-founder of Souq and vice president of Amazon Mena.
"Amazon.ae brings together Souq's local know-how and Amazon's global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience," he said.
 
Customers can shop on Amazon.ae by using the Amazon App or by visiting the new website. Both the app and the website will offer a fast and rich browsing experience, accurate search results, trusted product reviews, personalised recommendations and simple order management.
 
Completely localised for an effortless experience, shoppers can search for their favorite products and pay in Dh using local and international credit cards or cash on delivery (COD). 
For the first time at Amazon, Arabic language has been introduced to both the mobile app and the website.

Customers shopping on Amazon.ae will continue to enjoy free next day delivery on orders above Dh100 as well as paid same day delivery to select areas in the UAE, the company said in a statement.
Amazon's global expertise in logistics will provide accurate delivery and shipment tracking, and will keep investing in ways that improve the delivery experience. The thousands of businesses who were selling on Souq are now selling on Amazon.ae.