Besides wanting to 'settle scores' with racists targeting her community, Horvath raps in Romani to keep the language alive
Superchooha and the Dubai-headquartered brand consultancy Ideas Strategy Design Group have entered into a strategic alliance to leverage the growing significance of socialmedia for the brand eco-system. The alliance will unlock value both internally and externally ·
“As a young, dynamic and fleet footed organisation that has already made inroads into some of the leading brands in the marketplace with proven results, we felt the need to grow both our equity and market footprint and this alliance is a perfect fit. The ISO Group (Ideas Strategy Design Group), with its presence and expertise across a vast myriad of brand categories and operations in the UAE, India & the US, gave us the perfect platform to take Superchooha to the next level”, said Ankita Gaba, Co-founder and CEO at Superchooha.
“This is a meeting of minds, a confluence of vision. The Ideas Strategy Design Group has always operated at the cutting edge of brand marketing requirements and tried to stay ahead of the curve at most times. Our partnership with an organisation like Superchooha which prides itself on similar ethos, is therefore a natural extension. In a hyper cluttered market, where the consumer is increasingly proven to be an infidel, the environment seeks continuous participation, dialogue and measurable results. This partnership will endeavour todo that for brands,” said Suresh Dinakaran, Global CEO, ISO Group.
Besides wanting to 'settle scores' with racists targeting her community, Horvath raps in Romani to keep the language alive
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