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Tag Heuer Opens First Boutique in Abu Dhabi
DUBAI - Luxury Swiss watch brand TAG Heuer has announced the opening of its first boutique in Abu Dhabi and the eighth in the Middle East at the Abu Dhabi Mall recently.
The opening of the new boutique, the third in the UAE marks the brands continued expansion plans in the region. The new 600 square feet boutique was official inaugurated by F1 Champ Kimi Raikkonen, and Rally Champ Mohammed Ben Sulayem. “Together with our own boutiques we now have over 130 point of sales in the region in conjunction with our distributors making us one of the foremost luxury brands in the region with one of the widest regional distribution network,” remarked Eric Vergnes, GM of Tag Heuer Middle East.
The Abu Dhabi boutiques’ opening is part of Tag Heuer’s Middle East region’s strategy of full brand exposure to the customer. With the opening of the Abu Dhabi boutique, there will now be three boutiques in the UAE and a total of eight in the Middle East. The interior of TAG Heuer’s Abu Dhabi boutique is designed blending the concepts of tradition and innovation and is both sporty and elegant. The façade makes ample use of glass and stainless steel along with mesh materials and giant posters of FI champion Kimi Raikkonen and UAE Rally Champion, Mohammed Ben Sulayem adorn the walls.
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