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Thuraya Reveals New Identity, Satellite Handheld Mobile

DUBAI — Thuraya Telecommunications Company on Monday unveiled its new corporate identity during Gitex 2009 and also used the platform to mark the global launch of its new satellite handheld Thuraya XT.

The innovative brand identity and the revolutionary handheld assert Thuraya’s vitality as a company that is consistently taking steps forward to boost its position as a world leading MSS provider, the company said.

“Thuraya is a company that is continuously evolving and our new corporate identity reflects this change. While remaining loyal to our current client base and business partners, we have developed a new image that will support our expansion into new market segments. Our new identity is inherently robust and scalable to reflect its use across the diverse markets and geographies in which we operate,” Thuraya’s Chief Executive Officer Yousuf Al Sayed said during a news conference at Gitex 2009.

The phone is designed to IP54/IK03 telecom standards, which makes it the only satellite handheld that is splash water resistant, dust and shock proof. Thuraya XT has a battery life that outlasts any other satellite phone with talk time up to 6 hours and a standby time of up to 80 hours.

“Thuraya XT is an unbreakable handheld that is an exciting addition to our portfolio of products,” Al Sayed said.

· abdulbasit@khaleejtimes.com