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United Holdings Launches New Corporate Identity

DUBAI — Dubai-based investment firm United Holdings on Saturday released its new corporate logo, designed to mirror the fundamental strengths of the company.

The new logo is based on a coalesced circle symbolising unity and forming a diamond shape at its core, signifying the organisation’s emphasis on efficiency and reliability.

The classic elements of the logo comprising a warm fiery red and solid metallic silver-grey intertwined represent the company’s aggressive growth plans, its professionalism and passion for achieving its goals.

“Our new corporate identity indicates our vision to record tangible landmark accomplishments, effectively contributing to the growth of Dubai and the UAE. We believe the fresh representation will guide us more efficiently on our expansion path to enter new markets regionally and internationally,” said Abbas Kiani, Chief Executive Officer of United Holdings.

“The new logo intensely captures our core strength and enthusiasm as we aim to launch our diversification strategy that will extend to various sectors. In all our endeavour, we are committed to upholding the interest of our stakeholders which we consider as one of our top priorities.”

Through meticulously choosing its investments and growing its scope of operations in tune with market opportunities, United Holdings aims to add value across every environment that it operates in.

Officially launched in November 2007, United Holdings is an investment firm with a current portfolio of Dh2.2 billion with another Dh17.5 billion in the pipeline.

Leveraging its focus on long-term asset portfolios that generate sustained returns for its shareholders, it provides unified growth opportunities in various economic sectors.

· business@khaleejtimes.com