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Zenvo Confident of Regional Success

DUBAI - Zenvo Automotive, a leading manufacturer of supercars, has expressed its confidence in achieving regional success for its ultra-exclusive ‘Zenvo ST1’ supercar, which was unveiled at the Motor Show 2009.

Given the steadily rising demand for luxury supercars in the region, the manufacturer announced that it is targeting to sell five of its limited-edition production supercars per year in the region, including the ‘Zenvo ST1’ and subsequent models to be launched in the future. Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the GCC and appointed exclusive regional distributor of 850,000 euro ‘Zenvo ST1’, also reported that the Danish-designed supercar has garnered significant interest amongst regional customers during the opening day of the exhibition.

Ultimate Motors is positive of the demand for European luxury supercars in the GCC, with the distributor targeting double-digit growth for the region. While most of the demand is riding on the back of the increasing popularity of F1, a key point within the regional market is the appeal of owning a limited-edition luxury supercar, which is considered by many as an investment given the significant appreciation of its value over time.

business@khaleejtimes.com