Al Ain Football Club unveil new logo on jersey

The unveiling of the new-look Al Ain FC Jersey. — Supplied photo

Al Ain have revealed a designer logo on a Nike shirt to reflect not only their victorious past but their drive to be better than ever.

The new kit and logo was revealed at a Press conference at the Hazza bin Zayed Stadium in Al Ain on Monday and was attended by Ghanem Mubarak Al Hajeri, Chairman Al Ain Sports Games; Mohammed bin Bdoua Al Darmaki, Board of Directors Member, Al Ain Club Football Company; and Kareem Nagy Ahmed Hassan, CEO of Al Ain Club Investment Company.

Following an extensive consultation process with fans, management and branding experts, the new identity combines traditional elements of the previous badge, such as Al Jahili Fort and the gold star with an updated design to form a vibrant new emblem. World class image experts Siegel+Gale, whose team members have been involved in designing a world-class identity for global soccer giant Manchester United, Renault Formula 1 and developing NBA advertising, have perfected the energy that was needed to launch the club into a new era.

With a logo designed by the world’s most prestigious brand experts and a shirt designed by the game’s most sought after brand architects, Al Ain’s new identity is completed with one of the key milestones in the club’s history — a new home. The stunning 25,000 seat Hazza Bin Zayed Stadium is ready for action and on Friday, January 24, Al Ain FC will welcome AGL rivals Al Dhafra to begin the second part of the season.