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Emirates NBD backing for Ladies Masters

The bank will also organise a series of activities to highlight its participation at the event which will be held at the Emirates Golf Club in Dubai.

The sponsorship is in line with the bank’s long-term strategic partnership with ‘golf in DUBAi,’ the organisation that organises events to promote Dubai as a world-class golfing destination.

“Partnering with Omega Dubai Ladies Masters offers an annual opportunity to showcase our Passion for Golf at Emirates NBD, and reiterate our commitment to encouraging sporting activities in the UAE,” said Shayne Nelson, Group CEO, Emirates NBD. “With golf growing in stature as a game that attracts high net worth individuals, the event is also becoming increasingly important for our clients. Additionally, the Omega Dubai Ladies Masters serves as an excellent platform year on year, to highlight social causes that affect our region.”

This year, Emirates NBD has partnered with locally-based UAE golf blogger, ‘UAE Golf’ to provide daily news and interesting insights about the players, courses and holes throughout the tournament via the ‘passion for golf’ platform. The bank is also offering the opportunity to win VIP tickets and prizes through Twitter and Facebook, for the event and all upcoming tournaments.

Following the recent partnership that Emirates NBD signed with Manchester United, another interesting activity being offered at the event is a football simulator that will help spectators to improve their football game.

In line with Emirates NBD’s ‘Passion for Golf’ initiative, the bank will be active in the online and social media space, to promote the Omega Dubai Ladies Masters. Visitors to Emirates NBD’s dedicated golf-focused microsite http://www.emiratesnbdgolf.ae/ can avail several opportunities to get VIP tickets and golfing goodies, during the tournament, in addition to the chance to attend free golfing lessons to improve their swing. Daily tweets via the twitter handle @EmiratesNBDgolf and uploads on the facebook page: emirates nbd golf are also expected to keep golfing enthusiasts updated.