Etihad renews deal with HSBC golf event

Abu Dhabi - Etihad Airways named the Abu Dhabi tournament's most successful winner, Martin Kaymer, as its Etihad Guest Ambassador in 2014.

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Published: Thu 21 Jan 2016, 6:20 PM

The Etihad Airways and Abu Dhabi Sports Council (ADSC) have signed an agreement to extend the airlines' long-standing partnership with the annual European Tour event, which will take place from January 21 to 24 at the Abu Dhabi Golf Club. Etihad Airways' investment further supports Abu Dhabi's vision to position itself as a premier international golf tourism destination.
The announcement was made by Peter Baumgartner, Etihad Airways' Chief Commercial Officer, and Aref Al Awani, ADSC's General Secretary, at a meeting held at the airlines headquarters in Abu Dhabi.
Etihad Airways, the official airline and gold partner of the golfing event since its inauguration in 2006, named the Abu Dhabi tournament's most successful winner, Martin Kaymer, as its Etihad Guest Ambassador in 2014.
The two-time Major winner and three-time Abu Dhabi champion Martin Kaymer, will be up against one of the championship's strongest-ever fields with world number one Jordan Spieth, making his Arabian debut, alongside four-time Major winner Rory McIlroy, American hotshot Rickie Fowler and Swede Henrik Stenson.
Peter Baumgartner, Etihad Airways' Chief Commercial Officer, said: "The Abu Dhabi HSBC Golf Championship is a world-class event attracting some of the games' greatest competitors to Abu Dhabi. We are very proud to continue our support for this initiative as it fits perfectly with our strategy to reinforce Abu Dhabi as a leading hospitality and leisure destination."
As part of the four-day event, Etihad Airways has organised a series of community activities including a golf simulator at the Abu Dhabi Golf Club and a ladies best-dressed competition with a prize of two tickets on the airline's Airbus A380 service to New York.
In addition, members of Etihad Airways' loyalty programme - Etihad Guest will get complimentary access to the event by presenting their membership card upon arrival.

Published: Thu 21 Jan 2016, 6:20 PM

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