iPhone | iPad
Android
Huawei
Started for and by fathers, these platforms are for members to connect with one another through activities such as regular meet-ups, talks by experts, and much more
KT APPDOWNLOAD
How social media is affecting your skin
People taking advice from influencers often forget that not all skin types are the same
In today’s digital age, the influence of social media on skincare practices is undeniable. In fact, it has dramatically reshaped not only how individuals approach skincare but also how they look at haircare and beauty. Platforms such as Instagram, TikTok, and YouTube have evolved into virtual hubs where not just skin consultants and influencers, but everyday users, like you and me, share their skincare routines, product recommendations, and personal anecdotes. While this accessibility has empowered millions of all ages to experiment with new products and routines, it has also raised significant concerns about misinformation and health risks.
“Although some social media influencers may offer helpful skincare advice, there are many potential pitfalls to consider as several skincare influencers lack formal training in this domain. Their advice is often based on personal experiences and preferences, which may not be suitable for everyone,” cautions Dr. Mayur Bhobe, specialist dermatologist at CosmeSurge Hospital in Dubai.
Dr. Bhobe highlights another concern -- the limited understanding of skincare ingredients and their interactions among social media influencers. This gap in knowledge can lead to “misinformation and inaccurate claims about product safety and efficacy”.
It’s important to note that what works for one person may not necessarily work for another. Each person's skin is unique and may respond differently to treatments and products.
Dr Mayur BhobeSpecialist dermatologist CosmeSurge hospital
Dr. Mawada El Magboul, a specialist dermatologist at Burjeel Hospital in Abu Dhabi, underscores the importance of individualised care in dermatology.
“At first, skin lesions or problems may appear similar, but every case is unique,” explains Dr. Magboul.
“When individuals self-diagnose skin issues based on similar cases they’ve seen online and initiate treatment accordingly, it can worsen the condition. This complicates our efforts as dermatologists to accurately pinpoint the root cause of the issue.”
“Even if the diagnosis is correct, errors in medication dosage can worsen the situation and prolong treatment duration. Some conditions are chronic diseases requiring professional evaluation, not simple [solutions] found online.”
The 32-year-old doctor speaks from personal experience. “Social media has changed the perspective of people on what constitutes good skin,” she reflects. “Although my acne was natural for my age, I used a variety of over-the-counter creams that promoted the ‘fight acne’ stigma. Even now, I still bear some effects of those products on my skin,” she says.
Twenty-four-year-old Egyptian expat Lojain Yasser Mahdy shared a similar experience. “I used a lot of exfoliating acids for years hoping to clear my acne, but it ended up damaging my skin barrier and worsening my condition,” she recalled. “I eventually realised that my skin just needed hydration and proper treatment from a dermatologist.”
However, there’s another perspective to consider in this debate. While there is a risk of misinformation, social media has brought to light valuable insights about maintaining healthy skin, hair, and nutrition that we might not have known otherwise.
“The beauty of social media is that today there is awareness of achieving healthy skin, and knowing that anyone can achieve their best skin ever,” says Nipun Kapur Sohal, a digital creator and certified skincare consultant based in Dubai.
Nipun Kapur Sohal, Skincare consultant
Nipun, who has a skincare community of 2 million followers, including over 900K on Instagram, shares skincare and haircare advice with her audience.
Nipun distinguishes between a skincare consultant and a dermatologist, saying: “Skincare consultants are non-medical professionals who help consumers navigate the world of skincare products. Ninety-nine percent of all skincare consumed globally is non-prescription, which means one doesn’t need a dermatologist’s consultation to purchase or use these products. This is why Sephora is not a part of a hospital.”
However, Nipun also points out the downside of social media.
“Consumers believe that there is an over-the-counter cure for every skin ailment, which is untrue. Dermatologists may need to prescribe medicines along with prescription skincare to effectively treat a certain skin concern.
Social media and skincare
Social media has emerged as a powerful tool in the skincare industry, with millions seeking advice online on everything from acne treatments to anti-ageing solutions.
According to a survey by the National Library of Medicine 2023, 20.1 percent of women in Saudi Arabia obtain skincare product information from social media influencers, and 49.6 percent have purchased products recommended by bloggers.
This statistic underscores the profound influence that digital platforms wield over consumer behaviour and skincare trends.
The positives
Accessibility: Social media platforms offer accessibility to diverse skincare information and product reviews from around the globe. Skincare consultants and influencers often showcase products that cater to specific skin types and concerns, promoting inclusivity and expanding options beyond traditional retail offerings.
As a responsible skincare consultant, Nipun says, she ensures her online content focuses on skincare science, with examples of products that fit this approach.
“I am a teacher and my goal is to educate and create the most aware consumer, and from time to time I make videos in which I tell my community to visit their dermatologist,” she explains.
Empowerment: Many users feel empowered by the knowledge gained from social media, enabling them to take control of their skincare routines and explore products that may not be widely available through conventional channels.
“I’ve always had really fine hair and significant hair fall, so I wanted to find a solution to it,” explains Jennifer Barretto, a 35-year-old PR professional.
“I was on TikTok when I saw many people recommending rosemary water and rosemary oil to stimulate hair growth so I decided to look into it. I ended up buying rosemary oil and I felt like it did help stimulate hair growth. It wasn’t a hugely visible change, but it was a harmless and cheap trend to try.”
Community engagement: Social media creates communities where people can share their skincare journeys, support each other, and exchange advice. This openness reduces stigma associated with skincare issues, providing a supportive environment for navigating skincare challenges.
The negatives
Misinformation: Despite their popularity, influencers may lack professional expertise in dermatology, leading to the spread of misinformation.
According to a study published in the Journal of Clinical and Aesthetic Dermatology in 2022, 55 percent of Instagram posts related to skincare contained misleading or inaccurate information. This misinformation can perpetuate skincare myths, promote ineffective treatments, or even exacerbate existing skin conditions.
Dr. Mayur Bhobe highlights specific concerns about common skincare practices:
“While some essential oils have therapeutic benefits, many are highly concentrated and can cause allergic reactions or irritate sensitive skin. Proper dilution and patch testing on a small area of skin are recommended before widespread use.
“Lemon juice, often used for its natural acidity to lighten dark spots or treat acne, can disrupt the skin’s natural pH balance due to its high levels of acidity. This may lead to irritation, dryness, and increased sensitivity to sunlight (photosensitivity).
“Coconut oil, despite being touted for its moisturising properties, is highly comedogenic (pore-clogging) for some individuals, especially those with acne-prone or sensitive skin. It can worsen acne or trigger allergic reactions in certain cases.
“Products containing high concentrations of benzoyl peroxide or salicylic acid can effectively treat acne, but may also be harsh and overly drying, particularly if not used correctly or if the skin is already sensitive.”
Health Risks: Self-diagnosis based on social media advice can delay proper medical treatment for serious skin conditions. Conditions like melanoma or eczema require timely and accurate diagnosis by healthcare professionals, which may be overlooked or improperly managed through self-diagnosis. This delay can have significant implications for health outcomes and overall well-being.
Mawada El Magboul, dermatology espicalitist, Burjeel Hospital
“A patient of mine noticed a persistent rash on her thighs—red, raised, and itchy—and self-diagnosed it as eczema based on online information. Without consulting a dermatologist, she used over-the-counter hydrocortisone cream, initially seeing slight improvement. However, the rash spread to other areas over several weeks despite continued use of the cream," recalled Dr. Bhobe.
Experiencing increased itchiness and noticing the rash spreading to new areas, she sought Dr. Bhobe's advice. On examination, Dr. Bhobe observed patches extending over thighs, abdomen, buttocks, and underarms, with well-defined edges in some places. Skin scraping and fungal staining confirmed dermatophytosis, indicating a case of tinea incognito—a fungal infection initially masked by inappropriate corticosteroid use.
Commercial Bias: Influencers often collaborate with brands for sponsored content or endorsements, raising concerns about biased reviews.
A balanced approach
To navigate the complexities of online skincare advice responsibly, experts recommend a balanced approach that integrates insights from social media influencers with professional guidance from dermatologists and healthcare professionals. This approach would ensure informed decision-making and promote skin health through evidence-based practices.
Skincare consultant Nipun Kapur advises, “Never buy or start using a product based on a single viral video. It’s crucial to research the ingredients thoroughly, consider various perspectives, and then make an informed decision.”
In conclusion, integrating social media into skincare, haircare, and beauty routines reflects a cultural shift toward empowerment and self-expression. However, it’s essential to approach online recommendations with caution.
By combining digital accessibility with expert advice, one can achieve skincare goals safely and effectively in today's digital age.
ALSO READ:
More news from Long Reads
Can we create a safer, more inclusive gaming environment for women?
'In our poetry we can be defiant, subversive, gentle' says Palestinian poet, performer and actress Dana Dajani
Come the holy month, numerous Muslim MMA, Jiu-Jitsu athletes have to refrain from eating or drinking from dawn until sunset, while maintaining high levels of performance
Besides concerns about privacy, safeguarding their mental health, a desire to form meaningful relationships offline and explore the outdoors, have all kept such Gen Zers off these platforms
While it can promote real change and make individuals accountable, it can also do more harm than good if used irresponsibly
Many people tend to quit their resolutions after just one week
The method is especially gaining popularity amongst the Gen-Z