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Beauty brand Lakmé launched in Dubai

Lakmé, India’s most-iconic beauty brand, was launched in Dubai at a gala ceremony.

The premium beauty brand that offers colour cosmetics and skincare products was made available in the emirate late last week at prominent beauty spaces like Lulu, Carrefour and Beauty Bay. It will available in more than 100 more outlets in the coming days.

It is the first foray into the international markets for the Lakmé products and company officials says the response has been highly encouraging, prompting them to look at other high-potential markets in the Middle East region.

The brand will be retailing its premium product ranges, including Lakmé Absolute and Lakmé 9to5.

The gala launch was organised by the NMC Group, one of the UAE’s leading diversified business group, which is the marketing and distributing the Lakme products in the region.

The launch ceremony was attended by Purnima Lamba, head of innovation at Lakme, Hindustan Lever; Binay Shetty, chief operations officer of NMC Healthcare; Rajneesh Varma, head of Unilever International India; and Dr Krishnan Unni, executive vice-president of NMC Trading.

“Continuing to deliver our world-class offering, it gives us immense pride to enter a dynamic market like Dubai. We are look forward to bringing our break-through products and meet the needs of the contemporary woman in Dubai,” Lamba said.

• business@khaleejtimes.com