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La Vie en Rose comes to Bahrain

Apparel Group in partnership with La Vie en Rose launched the new FW2013 collection at the opening of its new store in Bahrain in line with its expansion activities in the UAE and GCC.

La Vie en Rose is the Canadian leading lingerie retailer and together with Apparel Group the brand has already doubled its number of stores within less than two years.

The brand caters to all women aged 25-45 and features exceptional lingerie, sleepwear and swimwear collections while staying true to the company motto: it’s all about natural beauty, confident sophistication and sensual passion. La Vie en Rose fulfils its mission by offering an array of well-fitting bras and specialty lingerie selections designed for every silhouette, every look and every need. Collections include: gorgeous silk lingerie, comfortable bras and panties, cozy cotton pyjamas, fashionable swimwear, and casual-cool leisure and loungewear.

“The brand launched the new FW2013 collection along with the very new Back to Basics in the opening of its new store in Bahrain. The Back to Basics is Indispensable bras, each one corresponding to a specific need, most available in white, champagne and black. They are all now classics of our offer and customer favourites,” the group said in a statement.

With the opening of its new store in Qatar this year and Abu Dhabi in April 2013, the lingerie brand has now established itself in Middle East. Since 2004, over sixty-five international La Vie en Rose boutiques have flourished in thirteen countries, bringing the total number of stores to two hundred and thirty-two, including the corporate ones.