Dubai: Rolls-Royce opens its first 'Private Office' outside Britain

Britain's Rolls-Royce Motor Cars has unveiled its first Private Office outside the United Kingdom in Dubai. This outpost will be an extension of the marque’s world-renowned centre of luxury manufacturing excellence at the Home of Rolls-Royce in Goodwood, West Sussex, England.

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years. These offices will facilitate even closer contact and relationships with global Rolls-Royce clients.

Of course, nothing surpasses the opportunity for clients to visit Rolls-Royce at Goodwood. However, for an initial consultation, an interim update, or for anything which would benefit from an in-person discussion, the Rolls-Royce Private Office brings Goodwood closer to the clients’ places of living and work.

Bespoke experience for clients

The Private Office Dubai will go beyond the conventional dealership experience. Each client encounter will explore the customer’s profile and their range of preferences, desires, and ergonomic needs.

The Bespoke design team will gauge each personality, assess colour palettes and moods, extracting ideas from conversations, imagery and much more to create a thoughtful, accurate and befitting product response. Aided by physical samples and a pre-briefing, the Private Office will create initial options using visual tools designed to spark conversation.

Once a design direction has been agreed upon, clients are invited to watch their commissions come to life by way of video links to various technologies within the Home of Rolls-Royce in Goodwood.