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Arnel Pineda kicks off Asian Music Camp

It is a multi-phase talent search that begins with online submissions and ends with a reality TV show.

Journey frontman Arnel Pineda is ready to give back to fellow Filipino talents after finding success as the lead singer of the iconic band. Pineda has confirmed that he will be launching and hosting the Asian Music Camp which aims to give a leg up to aspiring Asian bands.

Staged in cooperation with Rene Walter and Laura Sanchez of Sanre Entertainment, the AMC is a multi-phase talent search that begins with online submissions and ends with a reality TV show.

Walter, Sanre CEO, recently said at the AMC’s formal launch that conceptualisation has taken all of three years, and that it presents opportunities to Asian musicians — not only for the eventual winners. “Right now, somewhere in the world, there are four or five people in a room, playing music, looking for hope for their dream to come true,” declared Walter. For his part, Pineda insisted that the AMC gives a chance to aspiring musicians to fulfill their dreams and be “exposed on the global stage.”

The champion band will take home a grand prize package of cash, a record contract and a management contract valued up to $1 million, plus mentorship from “music industry professionals.”.

Pineda, who established his Arnel Pineda Foundation, Inc. for street kids to “give back to his community in gratitude for the blessings bestowed upon him,” sees the Asian Music Camp as an “an extension of this desire to help others achieve their dreams.”

Kristine Abante brings you the lowdown from the Filipino entertainment world.