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Coke Studio Pakistan released their season 9 promo song on Saturday, and it has gone viral - not only in Pakistan - but all over the world.
The brand team at Coca Cola Pakistan told Khaleej Times: "Coke Studio is all about bridging barriers and bringing people together through music. During this difficult period in our history, we wanted to unite the nation in recognition of all the heroes who have sacrificed their lives so that the rest of us can live in freedom.
"Together with Strings, we felt this song would be a beautiful tribute to them, and to their families and loved ones on behalf of our beloved country.
"Bringing together artists of all ages, cultures and geographies of Pakistan to perform this heartfelt rendition, originally sung by Naseem Begum, was our way of saying thank you."
Since the video was uploaded on Saturday morning on facebook, the video, #CokeStudio9 was trending in Pakistan as the no.1 trend on Twitter for almost 8 hours.
The video had crossed 1m views within 5 hours on Facebook and is currently reaching 5 million views.
The statistics clearly suggest that viewers are eager to share the video, with shares on facebook exceeding Likes - at the time of filing this report, the video has garnered more than 255,000 shares, 222,000 comments and more than 15,000 comments, so far
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