Rapper Pitbull goes digital for new video

Rapper Pitbull is set for a digital mashup with Internet stars Jenna Marbles, Bart Baker and Brittany Furlan, who are slated to appear in the official video for his next single, Fireball. The video will have the look of a 1950s Cuban dance club and also will feature Pitbull’s backup dancers, ‘The Most Bad Ones.’
Pitbull released Fireball, which features singer-songwriter John Ryan, on July 23 as the first single from his forthcoming studio album Globalization. Marbles has 13.7 million subscribers to her YouTube comedy channel, making her one of the biggest Internet-native stars. She also hosts The YouTube 15, a weekly music show on SiriusXM satellite radio.

Baker, who is affiliated with Disney’s Maker Studios and has 3.4 million subscribers, produces popular music parodies, while Furlan is a Vine star with 7 million followers who is signed with Endemol Beyond USA, the digital arm of the TV production company.

Pitbull has a development deal with Endemol North America. The Fireball music video is expected to premiere online in about a week. It’s being directed by Miami-based David Rousseau and produced by his production company Creative Seen for Sony Music Entertainment’s RCA Records.