Union CO-OP unveils 46-day Ramadan campaign

With almost one month left for the holy month of Ramadan, promotional campaigns for essential commodities are on a high note in the country.
A leading supermarket group, the Union CO-OP on Tuesday announced that it will offer over 1,000 commodities against competitive prices this year in collaboration with 730 suppliers.
"The campaigns, meant to alleviate financial burden of residents, include the biggest ever 46-day Ramadan campaign worth Dh350 million," Khalid Al Falasi, General Manager of Union CO-OP told Khaleej Times."Up to Dh68 million has been allocated to make the goods available at the 16 branches of the Union CO-OP across the country," said Al Falasi, after signing an MoU with and Dr Hashim Al Nuaimi, Director of Consumer Protection at the Ministry of Economy.
As per the agreement, price of 150 goods was fixed for this Ramadan, with the Union CO-OP spending Dh18 million.Also, Ramadan shoppers will have an 'open package' of 250 goods at a time against 50 to 75 per cent discount, Al Falasi said. The 16 branches of the Union CO-OP will be opened from 6.30am to 2m during Ramadan.
The Union CO-OP has beefed up its promotional campaigns this year by 62 per cent as compared to last year, Al Falasi added.
Other projects
The supermarket group is all set to launch a set of projects at Al Warqa, Al Khawaneej, Jumeriah and Al Quoz , Nad Al Hamar and Al Tai.
"We will build two shopping malls each worth Dh540m at Al Warqaa and Al Khawaneej areas, and a shopping mall at Jumerah against Dh300m."
The other planned projects include, "A shopping mall will also be built at Nad Al Hamar, along with a supermarket Al Mamzar area, and a warehouse at Al Tai area."
ahmedshaaban@khaleejtims.com