Dubai Taxis to reach you in 3 minutes; else win Dh3,000 credit

To challenge the notion, Hala (Dubai Taxi) has launched a campaign that offers riders the chance to win Dh3,000 if a Hala captain takes longer than three minutes to reach the pick-up location.

The ‘3 minute arrival time’ campaign aims to spread awareness of the use of technology to accurately predict areas of high demand. It then "automatically" directs captains to these areas. "Hala is confident in their ability to reach anyone in Dubai within "three minutes," it said.

If a customer waits for more than three minutes for the taxi to arrive, they automatically enter a raffle draw to win Dh3,000 in Careem credit. One winner is announced every three days.