UAE: Cinema lovers can now decide how a movie’s plot unfolds

Dubai - Unique cinematic experience will be launched across UAE and Saudi Arabia on August 5 .

Now, moviegoers in the UAE can collectively decide how the plot of a movie they are watching unfolds, Vox Cinemas announced.

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The dedicated cinema arm of Majid Al Futtaim unveiled CTRL, the region’s first interactive movie experience which lets the audience collectively decide the fate of the lead character and the course of the movie they are watching, using a simple voting system on a mobile application.

The latest innovation from Vox Cinemas in partnership with entertainment and tech companies, Kino Industries will launch across the UAE and the Saudi Arabia on August 5, a press release said. CTRL will be showing Late Shift (UAE PG 13), the world’s first interactive feature-length film. During the screening of the high stakes action thriller, which has countless storylines consisting of 180 decision points and seven alternative endings.

The audience will typically make 40-50 choices while the in-app technology aggregates the votes and chooses the most popular option. Late Shift was directed and co-written by Tobias Weber, an award-winning filmmaker and a co-founder of Kino Industries and Michael Robert Johnson, author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.

Streaming giant Netflix experimented with a similar viewing experience when it premiered the 2018 interactive science fiction anthology Black Mirror: Bandersnatch.