Philips announces innovative deals this summer holidays on home products
Nongshim, a South Korean food company known for its instant noodles, recently sponsored the Dubai Esports and Games Festival 2024. Organized by the Dubai Festivals and Retail Establishment (DFRE), the Festival aims to enhance Dubai’s position as a global gaming hub.
Through this partnership, Nongshim showcased its commitment to UAE community engagement.
Established in 1965 by the Shin family, Nongshim has garnered global recognition as Korea’s No. 1 Noodle. Notable for iconic products like Shin Ramyun, Nongshim continues to captivate palates worldwide with its distinctive flavors and premium quality.
Nongshim’s venture into halal-certified food products has experienced remarkable growth, with an annual increase of approximately 30%, showcasing its responsiveness to diverse dietary preferences.
As part of the region’s expansion strategy, Nongshim aims to leverage emerging trends, including the thriving realm of esports and gaming, to connect with millions of enthusiasts worldwide. This sponsorship of the Dubai Esports and Games Festival underscores Nongshim’s commitment to the gaming community, offered attendees the opportunity to experience its products firsthand at the festival’s GameExpo’s Family Zone.
“We were thrilled to participate in the Dubai ESports and Games Festival and connect with gaming enthusiasts from around the world,” said Yunhee Jo, Global Marketing Manager, Nongshim. “As Korea’s No. 1 Noodle, we continue to innovate and expand our product offerings, we eagerly anticipate introducing rich flavors to new audiences and creating memorable experiences for all.”
Muna Al Falasi, Director of Esports and Games Strategy, Dubai Festivals and Retail Establishment (DFRE), said, “We were delighted to welcome Nongshim as one of our valued partners for the Dubai Esports and Games Festival 2024. This collaboration underscored our shared vision to enhance Dubai’s position as a global gaming hub, while accelerating the city’s digital economic growth and transformation.”
Philips announces innovative deals this summer holidays on home products
Developers are offering attractive payment plans for off-plan projects including up to eight years after the handover
It aims to establish an attractive hub for investments, partnerships, and skilled professionals in Comtech
Market for offsets has remained small due to a limited number of projects
Outward remittances from the GCC countries to destination countries decreased by 13 per cent in 2023 compared to 2022
India turned net steel importer in the fiscal year that ended in March
Nexus approach involves tracking qualifying expenditures and overall expenditures for QIP assets
In December, US Steel sealed a $14.9 billion deal to sell itself to Japan's Nippon Steel