Hero MotoCorp to become title partner of Dubai Desert Classic

Hero MotoCorp has been confirmed as the new title partner of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season, a press release said.

The Hero Dubai Desert Classic brings together Hero MotoCorp, the world’s largest manufacturer of motorcycles, and the DP World Tour’s longest-running event in the Middle East. The iconic tournament returns to Emirates Golf Club on January 26-29 for its 34th edition and will once again boast a stellar field headed by World Number One and two-time Dubai Desert Classic winner, Rory McIlroy.

The tournament was elevated to Rolex Series status in 2022 and next year will once again form part of the traditional ‘Desert Swing’, which annually attracts golf’s leading players to the region.

The four-week series of events begins in January with the Hero Cup - a new team match play contest aimed at giving European players experience in the format ahead of the 2023 Ryder Cup – followed by back-to-back Rolex Series events in Abu Dhabi and Dubai and concluding at the Ras al Khaimah Championship.

The new agreement extends Hero MotoCorp’s long-term relationship with the DP World Tour which began in 2015 at the Hero Indian Open. Since then, Hero has also supported the Hero Challenge - a series of fast-paced showpiece events and short form social and digital content, which have taken golf to new audiences - as well as the Hero Open, which featured on the DP World Tour schedule from 2020 to 2022.

The historic event has been won by some of golf’s great names, including Major champions Seve Ballesteros, Ernie Els, Fred Couples, Jose Maria Olazábal, Mark O’Meara, Tiger Woods, Henrik Stenson, Rory McIlroy, Danny Willett, Sergio Garcia and Bryson DeChambeau.