Iconic boxing promoter Don King says Broner's resilience reminds him of the 'fire' that fuelled the great Ali

Legendary boxing promoter Don King said former four-division champion Adrien Broner's desire to return to the pinnacle of the sport reminds him of the fire that burned inside all-time great Muhammad Ali.

Broner, 33, has vowed to win a title again, and to do so, he will first need a convincing victory over Bill Hutchinson when they square off in a 10-round welterweight fight in Miami on Friday night that will be streamed on FITE.

The American (34-4-1, 24 KOs) last held a title in 2016 and has only fought sporadically since, but his comeback attempt managed to draw the 91-year-old King back to the sport.

"He reminds me of a guy named Muhammad Ali, who believed in himself even when he lost," King, who promoted Ali's epic "Rumble in the Jungle" and "Thrilla in Manila" fights in the mid-1970s, told Reuters.

"There's no such thing as failure, it's just a setback. There's no drowning in your own tears, as Ray Charles would say. You've got to go back out there and win. That's what Ali taught me about boxing, and he was my first prize fighter."

Ali, who is widely considered the greatest heavyweight champion of all time, died in 2016 at the age of 74.

"Everything I ever did is trouble! My middle name is trouble. Therefore it fits."