Dubai: Coco wants tennis to be the leader in promoting equal pay across all sports

US Open champion Coco Gauff believes tennis can ‘be the leader’ in promoting equal pay across all sports – with the Dubai Duty Free Tennis Championships among the WTA competitions to have implemented the equality-centric policy.

In 2005, the Dubai Duty Free Tennis Championships introduced an equal prize money policy, becoming the first non-Grand Slam and third professional tennis event to follow suit after the US and Australian Opens blazed the gender pay parity trail.

Last summer, the WTA also approved a plan to achieve equal pay across the tennis calendar by 2033. As part of the proposal, all tournaments at the 500 and 1000 level that feature both men and women will pay players equally by 2027.

Speaking in a press conference on Monday ahead of her fourth appearance in Dubai, Gauff discussed the gender pay gap.

“For me, I think the biggest thing is that in most sports in the world, people watch the men's game more than the women's. I think we continue to bring fans. The problem is also that we have to market women's sports better, market ourselves better," the American said.

“(Over) the past couple years, I feel like the marketing for women's sports has been invested more in, and therefore there's been more watch-ability for people. If we continue to invest in women's sports, then it will profit almost the same as the men, and garner equal pay.”

Gauff added: “I'm grateful for (tennis). On most tournaments on the tour, the Grand Slams obviously, we have equal pay. Hopefully tennis can be the leader of that and fiddle down into other sports, as well.”

Meanwhile, the 19-year-old tennis sensation admitted she has altered her mindset to be more positive amid adversity after previously dwelling on defeats too much in the past.

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