A Journey of Memes to Mainstream

What started as a whimsical meme page on social media has now evolved into a thriving business venture, thanks to the vision and perseverance of Rohit Bharati and Mahak Sharma. tidding, which began as a platform for sharing humorous content, has transformed into a prominent advertising and social media agency, capturing the attention and admiration of many in the UAE and beyond.

The Genesis of tidding

"tidding was supposed to be just a meme page, at least that was the initial thought. But Mahak knew it was capable of much more than that. As and when the importance of social media in UAE grew and brands started understanding the power individuals hold, we started getting approached for collaborations," Rohit explains. This revelation marked the beginning of their entrepreneurial journey, turning what was once a casual pastime into a full-fledged business.

The Leap into Entrepreneurship

In the early days, the business evolved organically. "In the beginning, it was all random and a very 'as and when' kind of a situation. Eventually, it all became more streamlined and we realised this is proper work especially because of the time and effort it involved and of course the income it generated," Mahak continues. Recognising the potential, Rohit and Mahak decided to take a leap of faith and dedicate themselves to entrepreneurship full-time.

Overcoming Challenges

Transitioning from content creators to business owners was not without its hurdles. Rohit reflects, "The seriousness of it. When you are just a content creator, it could be all fun and games but when that fun becomes work and suddenly you are responsible for a team, you tend to get a bit serious and disciplined. Obviously, balancing that is the key because remember, our work will only work if we continue to have fun."

Maintaining this balance has been crucial to their success. By fostering a work environment that encourages creativity and enjoyment, they have managed to keep the essence of Tidding intact while scaling their business operations.

Leveraging Personal Brand

The strong personal brand they built on social media has been instrumental in their entrepreneurial journey. Mahak notes: "When people know you, a lot of doors automatically open. Five years ago when I would approach someone to handle their social media, they might not even respond to me, but today it's a different story. And this would be the case with every creator, who has an organic following."

Their growing reputation has made it easier to forge partnerships and attract clients, demonstrating the power of a well-established personal brand in facilitating business growth.

Strategic Growth

Rohit Bharati and Mahak Sharma’s journey with tidding reflects their power of vision, perseverance, and staying true to oneself. From a simple meme page to a successful social media agency, their story is an inspiration for aspiring entrepreneurs looking to turn their passions into thriving businesses. As they continue to navigate the entrepreneurial landscape, their authenticity and dedication to their craft remain at the heart of their success.

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