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Tue, Nov 26, 2024 | Jumada al-Awwal 25, 1446 | DXB
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Thank YOU UAE! Pakistani expats capitalising on opportunities
UAE is an ever growing hub of cultural activities in the region. Globally known for its exceptional infrastructure, unparalleled safety and immaculate environment, it is now also known for its cultural flair. Be it any walk of life such as fashion, music and art, the UAE offers ample opportunities to expats, to excel in their skill. Today the Pakistani expat community with a population of 1.7 million, continues to contribute to the ever-evolving cultural world of UAE, write Ghazalatikki Zaman and Tabassum Vally
- By
- Ghazalatikki Zaman and Tabassum Vally
Ghazalatikki Zaman and Tabassum Vally
Maheen Karim showcasing her ethnic ensembles at a fashion event
Elegance Meets Fusion
Discover the vibrant fusion of traditional elegance and modern chic as Pakistani designers make their mark in the UAE’s fashion landscape
Every year, the UAE sees an influx of designer wear from Pakistan. The catwalks, regular exhibitions and willing customers all provide platform for existing and new designers to introduce their casual and formal wear in UAE. Dubai a cultural hub with its very fashion conscious multinational demographics lends its self naturally as a venue for designer from all over the world. Many exhibitions are held throughout the year and amongst those Boulevard One takes great pride in introducing existing and new designers from Pakistan. Maheen Karim and Zaeema are aspiring designers who are now being represented by Boulevard One in Dubai, which is located at the Design District.
"I have been visiting Dubai for many years and I have seen the place evolve and grow. For years people in Dubai have taken an interest in the way they look and dress. Over the years people have shown interest in my designs and I have stocked my line of clothing at the well-known boutiques such as Sauce and Boulevard One” Maheen Karim
Maheen Karim a degree holder in fashion from Central SaintMartins College of Art and design London has created a line of clothing which is much loved in Pakistan and across .Maheen's creation have been displayed in fashion shows and exhibitions in London, Dubai, Singapore and USA.
Maheen Karim is a womenswear designer and she designs clothes for confident and modern woman of today world.
Maheen Karim is of the opinion that a woman deserves to carry her best version at any age and any occasion. Maheen's creation displays the feminine and elegance that defines any woman.
Maheen Karim has had many years of work experience and during her years in London she had the opportunity to work with fashion icons like Hussein, Chalyan, Escada and Gorgio Armani
Maheen Karim launched her line of clothing in 2007 and ever since her creations are much sought after.
Maheen believes that fashion is cyclical and trends keep changing. As more and more women join the work force and life becomes fast paced Maheen believes that clothes have to be practical and yet chic and fashionable. In her opinion due to globalization fashion trends are now universal.
"There are many issues that influence fashion such as the environment, weather, economics and practicality.
Dubai has now become a hub of fashion and glamour. There are buyers from all parts of the world, and I believe that it is any designers dream."
Another favourite designer, amongst the ones, who showcase their creations regularly at Boulevard One is the duo Madiha and Kinza with their brand Zoria Dor.
"Seeing everyone creating repetitive designs, I decided to bring in a change in women's clothing it was like adding a dash of colour to a canvas that was turning monochrome”
With a back ground in engineering ,and equipped with a degree in product design and, a masters in innovation and entrepreneurship the owners of Zuria Dor the talented Madiha Latif and Kinza Latif have used their intuitive and creative skills along with what they learnt while acquiring their degree to create their own fashion line. It took them about two years to learn the skill and art of establishing their own line of fashion. With the inception of Zuria Dior, Madiha and Kinza introduced a line of clothing that is distinctive elegant and modern. Their made to measure luxury line can adorn any woman looking for style.
Madiha and Kinza both are of the opinion that as societies evolve, women increasingly show a preference for fusion style in clothes. The globalization cultivated by social platforms and with people travelling more often there are universal influences on style and fashion in modern world.
The fashion sense of every generation is different. The younger modern woman is willing to try different styles as compared to women in older generation who might be more conservative in defining their fashion sense. Zuria Dor gears to all age group, as the owners believe, everyone can embrace style and fashion irrespective of age.
Zuria Dor's mission has been, to share globally, the heritage and tradition of Madiha's and Kinza's much loved city of Lahore. Their intrinsic flair for colours and designs are all beautifully displayed in her clothes.
Designs by Zaeema-Zuria Dor
"Dubai is an unparalleled hub of various cultures and traditions.It is on a mission to claim its position as the 5th fashion capital.Undoubtly the people in Dubai take great pride in their prestin and immaculate look.UAE is indeed a place where people have an eye for style and fashion."Zuria Dor line of clothing is stocked at Boulevard One and it has met with great popularity.Zuria Dor "made to measure luxury clothing" is indeed much sought after in UAE.The Zuria Dor's rrecent curated fashion event was much applauded by the fashion conscious segment of the UAE.
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