Gitex Global 2022: Indian firm XR Central powers personalised Metaverse experiences in less than 2 minutes

XR Central, founded by Anshul Agarwal and Shrey Mishra, is one of the 200 Indian companies participating in the ongoing Gitex Global 2022.

The start-up, based out of Gurugram, Haryana, India, was incorporated in 2020 to democratise the extended reality space.

The company specialises in Metaverse creation for a diverse array of industries, as well as creating interactive design content using immersive technologies such as virtual and augmented reality.

It focuses on developing its flagship product, a game-engine-based Metaverse builder called MetaQube.

With MetaQube, a person can build and share his/her personalised Metaverse experiences in less than two minutes.

What’s the big idea?

The company has been in the space of gaming since 2014 with its brand Gaming Central, which is one of India’s largest gaming communities with close to over 12 million followers.

It wanted to dabble with game development and, in 2015, started developing a few three-dimensional (3D)-based games, as it was already creating activations for gaming brands across India.

In 2017, the company started creating enterprise-grade solutions using XR technology. In December 2020, it started conceptualising the Metaverse Product, MetaQube.

MetaQube, is a do-it-yourself-SaaS-based metaverse building platform.

MetaQube is simple to use and has been developed keeping in mind the behavior of users in the physical world. With MetaQube, it’s just a three-step process to build and share the personalised metaverse experiences: ideate, create and scale.

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