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Hey Siri, keep me updated on the Fifa World Cup

Dubai - Apple updates services for football's biggest spectacle

Apple announced that its it has updated its apps and services to help football fans keep abreast with all the latest from football's biggest event, the Fifa World Cup, which is being held in Russia.

Its digital assistant, Siri, now has support for football in the UAE, Saudi Arabia, Brazil, Russia, Denmark, Finland, Malaysia, Turkey and Thailand, in addition to 26 other countries that already support Siri sports. Users can ask for scores, schedules, standings and team rosters.
Throughout the month, App Store editors will highlight their favourite apps and games from football stars, offer tips on taking football photos and how to best get your football fix on social media. The App Store will also feature key football-related apps and games to help fans dive deeper into the experience, with broadcaster apps like Fox Now or BBC Sport, and games like Fifa Mobile and PES 2018.
 
For the Apple TV App on the iPhone, iPad and Apple TV, particularly in the US and Canada where the Sports feature is available, users will be able to keep track of all the action on Fox Now in the US, and TSN and RDS, Bell Media's English and French-language apps in Canada. Fans can favourite teams and follow their matches in Up Next, and receive notifications on their Apple devices when their team is playing or a game is close.
 
The News app has up-to-date scores and schedules, a knockout bracket and profiles of the event's key players from Eight by Eight magazine.
 
Apple Music, meanwhile, will feature playlists for each of the 32 participating nations with artists in each country as chosen by local teams.
 
Apple Podcasts will feature an editorial collection entitled The Beautiful Game, where users can check out shows like Jetty's Game of our Lives and Gimlet's We Came to Win that talk about the drama off the pitch, as well as traditional, established sports podcasts like Men in Blazers.
 
The editorial collection on iBooks will also be called The Beautiful Game and highlight the rich culture behind football's biggest spectacle, celebrating legendary underdogs, national heroes and nail-biting finishes all captured in memoirs, bios and non-fiction.
 
Fans can also use Clips to create videos; the app comes with new football-themed graphics including an animated sticker, label and poster with customisable text.
 
- business@khaleejtimes.com