The HONOR 9X, upcoming smartphone innovation by HONOR scheduled to launch across the Middle East next week, will be the first device from the brand to achieve the ultimate full-view experience by using a pop-up front camera. The latest addition to its powerful X-series removes the distracting notch from its predecessor to meet the consumer demand for a bigger screen and greater selfie experience. HONOR is one of the manufacturers with the widest range of "notch-ditching" solutions to achieve an unobstructed view. HONOR devices went from the traditional notch of its tremendously successful 8X to the current pop-up camera of 9X, going through the dewdrop notch of the HONOR 10 Lite, the sliding mechanism of the HONOR Magic 2 and the in-screen camera of its latest flagship, the HONOR 20 PRO. With the 9X, HONOR raises the bar for smartphone technology even more, striving to bring the best cutting-edge technology to young consumers across the world. "The pop-up camera on the new HONOR 9X ensures the delivery of a greater user experience that is free of distraction, more enjoyable and visually enticing. Along with setting new benchmarks in design, the smartphone will also feature outstanding photography capability," said Chris Sun Baigong, President of HONOR Middle East and Africa. The HONOR 9X is a synthesis of the most desired software and hardware features and functionality, offering the ultimate user experience through advances in photography, design and performance. The product will be available soon at all major retailers in the United Arab Emirates. For more information, please visit:https://www.hihonor.com/ae-en