Huawei gives UAE consumers 'super' power with new devices

Dubai - Collaborations with Dubai entities promise seamless experience for users

Huawei on Wednesday introduced a new line-up of devices in the UAE powered by its own operating system, promising 'super' power and to help consumers who are becoming increasingly reliant on connected devices.

The world's biggest telecommunications equipment company rose to prominence thanks to its smartphones, mainly its P and Mate series, but has increasingly pivoted to other technology categories following challenges it had faced. Its vast R&D and resources has afforded it the opportunity to do so, and is aggressively promoting its innovations on artificial intelligence and the Internet of Things, among several others.

Pablo Ning, president of Huawei's Consumer Business Group in the Middle East and Africa, dubbed the "Super Device" launch as its "most important" this year.

“Through this new range, Huawei is giving consumers in the UAE access to a seamless and truly intelligent experience across multiple devices in all different types of scenarios," he said, adding that it is just another step in the company's efforts to deliver the "best possible future-oriented user experience with a forward-looking approach".

The latest iteration of the MatePad Pro features Huawei's best, challenging the likes of Apple's iPads and Samsung's Galaxy Tabs. It features a 12.6-inch OLED screen, Huawei's Kirin 9000E chip and supports multi-screen collaboration. Accessories include a smart magnetic keyboard and the second-generation M-Pencil. Eight speakers also position it as an entertainment hub.

The Watch 3 and 3 Pro, meanwhile, is the company's first series that come with a 3D rotating crown that offers tactile feedback. They support standalone connectivity, making and receiving calls, and provides up to 21 days in ultra-long battery life mode.

The MatePad Pro and Watches run on Huawei's HarmonyOS, as it proceeds to move away from Google's Android and promote an ecosystem centred on its own innovations. Seeking to further promote its capabilities, the company made the OS available to more of its devices recently.

Huawei's newest true wireless stereo Bluetooth headset, the FreeBuds 4, was also introduced, promising improved noise cancellation, high-resolution sound quality and a lightweight design.

On the display front, Huawei unveiled the MateView standalone monitor, a large 4K+ ultra-HD pro-grade standalone monitor featuring a 28.2-inch panel, and the MateView GT specifically for gaming. Both promise power and next-level screen quality.

alvin@khaleejtimes.com