LG launches premium ultra HD TV line-up

Dubai — LG Electronics (LG) has released the first of its 2015 premium Ultra HD TV series in 55- and 65-inch screen sizes (Model UF9500), which is part of LG’s Prime UHD TV line-up — a premium tier above the company’s Ultra HD TV featuring its ColorPrime technology.

Initially designed under the ‘Every Color Comes Alive’ concept, the Prime UHD TV line-up spans three themes — Prime Picture, Prime Design and Prime Smart. LG’s new premium Ultra HD TVs provide a touch of sophistication and smart functions. With premium display technologies and smart features, LG’s Prime UHD TVs take the viewing experience to a different level.

LG’s UF9500 boasts Prime picture quality features such as ColorPrime technology, Ultra Luminance, a 4K In-Plane Switching panel and a Prime Mastering Engine to offer a premium, cinema-like experience.

LG’s ColorPrime technology magnifies the range of colours that can be displayed on screen. It also utilises the full colour spectrum to render a wider range of hues, creating greater image depth and realism.

Ultra Luminance technology analyses the brightest and darkest parts of the displayed content to improve the extended expression range of brightness with higher peaks and enhanced contrast ratio.

Equipped with LG’s 4K IPS panel, the TV renders detailed images at wide viewing angles. The Prime Mastering Engine optimises the settings of the TV to boost picture quality to premium levels.

“With our efforts to provide a stunning 4K viewing experience, we believe that the UF9500 series will reinforce LG’s brand as synonymous with life-like picture quality, elegant design and convenient smart features,” said In-kyu Lee, senior vice president and head of the TV and Monitor division at LG Electronics Home Entertainment Company.

“We are furthering our advancement in premium display technologies and TV features to place the company in a very favourable position as a global premium TV market leader.”

— business@khaleejtimes.com