LinkedIn launches new offering for UAE members

LinkedIn has announced the launch of a new offering for members in the UAE that enables them to share news and daily professional moments and helps them build and maintain valuable connections.
As the first country in the Mena region to test the LinkedIn Stories feature, a more casual way to communicate everyday professional updates, members in the UAE now have the option of sharing photos and videos of up to 20-second duration via their LinkedIn accounts.
"As the workplace redefines itself to adapt to the rapidly changing world, it's becoming increasingly important for people to stay connected to their network and grow their community. LinkedIn Stories will offer members an accessible and convenient way to share updates, industry news, and professional content with their connections. The new feature will also allow members to connect around the news and views that matter," said Lynn Chouman, editor at LinkedIn News.
The impact of Covid-19 has led many teams to work remotely and apart from one another, which made it necessary to find ways to stay connected. As a result, LinkedIn has registered a jump of more than 20 per cent in the number of co-workers having private conversations on the professional networking platform, and three times as much engagement on posts.
Meanwhile, it also recorded a 55 per cent increase in conversations between connections from March 2019 to March 2020. The Covid-19 situation has also had a direct impact on the consumption of content: 40 per cent of LinkedIn members indicate that they read the news more often today and 30 per cent check social media platforms more frequently to stay informed.
In this context, the roll out of LinkedIn Stories in the UAE aims to help members stay connected to their network and find trusted sources of news on the platform. LinkedIn Stories makes it possible to offer a behind-the-scenes look at daily activities, to share sources of inspiration, to promote other entrepreneurs or professionals or to simply exchange knowledge and practical tips.
rohma@khaleejtimes.com