Oppo launches Reno Series, targets new markets

 Dubai - Chinese mobile phone firm Oppo, which has been named the fastest growing smartphone brand in the premium segment globally in 2018, has launched its Reno Series in the UAE and worldwide.
The series includes two new smartphones Oppo Reno 10x Zoom Edition and the Reno Edition.
Both are designed, with notch-free full view OLED displays, a breakthrough side-swing and pop-up selfie camera. The Oppo Reno Edition will be available in 6GB RAM + 256GB storage option at Dh1,899 in UAE while the price and available date of Oppo PPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later.
Customer can also opt to purchase the new devices from Etisalat with its smart pay plans up to 24 months.
Counterpoint Research has named Oppo as the fastest growing smartphone brand in the premium segment globally in 2018, growing 863 per cent and helping the company take six per cent market share in the category.
There were many factors behind this staggering growth rate, including the entry into several markets as well as new carrier partners.
In the last year, Oppo has undertaken an aggressive expansion plan that included significant investments in the Middle East. The company began operations in Saudi Arabia for the first time and opened its second regional hub for the Middle East within the UAE.
During the Reno series launch, the company also announced a new "Oppo MEA 5G Landing Project" with leading regional carrier Etisalat and Zain.
The project will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month.
"Reno represents the evolution of Oppo; it features a brand-new design concept, philosophy, and communication model. This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality", said Andy Shi, President of OPPO Middle East & Africa.
"The UAE is also home to a blossoming 5G ecosystem, with collaboration with leading carriers like Etisalat and Zain users could experience 5G at the earliest," he said.
-waheedabbas@khaleejtimes.com