Smarter BlackBerry has fans in a tizzy

Service provider Etisalat announced the night launch of the BB 10 at the Deira Business Centre in Dubai, Abu Dhabi Main Business Centre and Al Manakh Business Centre in Sharjah.

Several hardcore ‘Crackberry’ fans in the UAE said that the wait has been worth it. The smart phone was launched in eight cities, including Dubai, on January 29.

Faisal Al Bannai, CEO, Axiom Telecom, said “Z10 mania is gripping the UAE, and Axiom Telecom is ready and able to cope. We were among the first retailers in the region to sell this highly coveted new device. We had an explosive pre-order campaign, with thousands of Z10 orders logged in the UAE before February 10, and we have been reaching out to our customers through SMS, personal calls and home deliveries to ensure they are not kept waiting around. Having anticipated massive demand for the Z10, we are also well equipped to serve both online and walk-in customers who have not pre-booked.”

One of the most sought-after apps on the BlackBerry, the BB Messenger, has been upgraded. Users can now send video messages using their smart phone. “It’s a great upgrade for me. I was using the BlackBerry Curve and this phone is sleek. I waited a couple of hours to get my hands on this beauty and it has been worth it,” said Hashim Hamda, a resident of Dubai. The handset is priced at Dh2,599 and will be available in all major retail stores with du and Etisalat on contract.

dhanusha@khaleejtimes.com