The all-new Huawei nova 4 features a cutting-edge Punch Display, AI triple camera, ultra-wide lens and amped up gaming for the modern and bold

In pursuit of its strategy to always keep raising the bar in technological innovation, Huawei has upped the game in the smartphones sector with the launch of the nova 4 - a device designed with Huawei's insights into industry trends and consumer needs, and years of painstaking research.

Punch display: The future of display technology is here

Since the very first HUAWEI nova was unveiled, design excellence has been a given. The aesthetics of craftsmanship has been now been given a new benchmark - thanks to the nova 4's new generation 6.4-inch Punch Display. The feature takes bezel-less displays to new heights, with a screen-to-TP ratio of 91.8 percent. This, alongside the eliminated notch makes for a truly natural and stunning viewing experience! Unlike other conventional flagship designs where the camera is centrally located, nova's 25MP front-facing camera is placed near the edge of the top left corner, giving it an avant-garde air that targets fashion-forward demographics. Achieve a minimalistic look without compromising on functionality! Not to mention, at a mere 3.05mm it is the industry's smallest camera - that's 20 percent smaller than the current industry standard.

KT Share Loading

Enabled by AI: Triple camera for thrice as great photos

After the HUAWEI P20 Pro and HUAWEI Mate 20 Series, the nova 4 is Huawei's third product to feature an AI-enabled Triple Camera. The high-specs triple-camera module consists of a 20MP primary camera and a 2MP secondary camera, complemented by a 16MP camera augmented with ultra-wide camera lens. The primary camera uses a high-end sensor with a pixel size of 1.0µm. It also supports hardware-level background bokeh effect to highlight the subject, benefited by the 2MP lens.

The 16MP camera is equipped with an ultra-wide lens, and supports a 117-degree field of view. After adjusting for distortion, its performance is equivalent to a 103-degree, 17mm wide-angle lens, capturing 2.4 times more information compared to 78-degree wide-angle lens! Together, the 20MP high-resolution camera and the 16MP ultra wide-angle camera make HUAWEI nova 4 the perfect device for capturing the perfect landscape: endless plains or a sprawling metropolis that stretch towards the horizons - go ahead, be a shutterbug!

AI powers a new score for gaming and editing

The nova 4 effectively uses its hardware processing power and the AI computation capacity of Kirin 970's NPU to deliver a powerful and smart video editing experience. After capturing a video with the HUAWEI nova 4, users can activate the automatic footage analysis with one tap. This innovative feature leverages the smart aesthetics scoring engine. Trained with 60,000 basic models as well as one million facial models generated through facial recognition, the feature can automatically process and edit footage.

The device also supports a new generation of GPU Turbo. This technology greatly enhances the graphics processing efficiency of smartphones by optimising the clock speed and power consumption of the chipset, allowing HUAWEI nova 4 to deliver an accelerated, top framerate experience even when running premium mobile games.

You can also expect the ultimate user experience on everything from productivity apps to high-octane action games. The nova 4 is shipped with EMUI 9.0, Huawei's Android 9-based custom OS, allowing users to easily access work and entertainment apps with a few simple taps or swipes.

Price and availability

HUAWEI nova 4 (8GB + 128GB) is available in two colours: Crush Blue, evoking a sense of mystery with a tinge of romance; and Black that exudes understated class. Consumers will be able to pre-order HUAWEI nova 4 starting February 8 and can purchase the device online and across select retailers in the UAE starting from February 14 at a price of AED1799

The HUAWEI nova Series has always been about the pursuit of beauty. Piecing together the sleek, spunky and new-age components, the nova is a smartphone with an attitude that packs a serious punch.

For more information - Click here