"One more thing." With that phrase, Apple paid homage to its late co-founder Steve Jobs for the 10-year anniversary of the iPhone on Tuesday when it unveiled its latest - and, at $999, its most expensive - new version of the device, the iPhone X. CEO Tim Cook called it "the biggest leap forward" since the first iPhone. ("X" is pronounced like the number 10, not the letter X.) It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone. Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers. Those phones, Apple said, will shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.
First-look at the iPhone X and iPhone 8 models
And that's a wrap from the Apple Event
10:55 PM
Literally, the best iPhone ever - iPhone X to start from $999 (approx. Dh3669). Pre-order starts on October 27 and will be available from November 3.
10:45 PM
The new and improved dual cameras on the iPhone X A new innovative 'AirPower' pad to wireless charge Apple devices
10:34 PM
Philip W. Schiller, senior vice president of worldwide marketing, unveils 'Animojis' - which seems to be a game-changer by taking emojis to the next level.
10:20 PM
Apple unveils their prized jewel - iPhone X (ten) with OLED screen.
10:18 PM
iPhone 8 and iPhone 8 Plus will be available from September 22.
9:55 PM
Cook is all set to unveil the new iPhone 8 models - iPhone 8 and iPhone 8 Plus.
9:45 PM
Cook announces the new Apple TV 4K. Dubai features in presentation to showcase enhanced capabilities.
9:41 PM
Apple Watch without cellular to be available in UAE from September 26
9:30 PM
Apple unveils next generation of Apple Watch Series 3 - with cellular built in.
9:21 PM
CEO Cook talks about Apple Watch and Watch OS4
9:12 PM
Apple talks about their new 'campus park' and the retail experience - the Apple Store or now as they are calling them 'Town Squares'.
9:00 PM
Chinese electronics colossus Huawei passed Apple in global smartphone sales for the first time in June and July, taking second place behind South Korean giant Samsung, according to market tracker Counterpoint Research.
Samsung last month unveiled a new model of its Galaxy Note as it seeks to move past the debacle over exploding batteries in the previous generation of the device, and mount a renewed challenge to Apple's flagship devices. Here are highlights from the unveiling of the first iPhone 10 years ago: The keenly anticipated media even was the first in the Steve Jobs Theater at Apple's new "spaceship" campus in Cupertino, evoking the memory of the company's late co-founder and iconic pitchman.
Jobs introduced the first iPhone on January 9, 2007 and set the stage for mobile computing - and an entire industry revolving around it. The first devices became an instant hit as they went on sale on June 29 of that year.
"This year's September event is easily the most anticipated iPhone launch given expectations for the first major form factor change since the iPhone 6 cycle and excitement surrounding a host of revolutionary features/capabilities alongside evolutionary updates," RBC Capital Markets analyst Amit Daryanani said in a note to investors. Other makers are also scrambling for market share, including Google, which is expected to soon unveil a second-generation of its flagship Pixel smartphone. Adding 3D and computer vision hardware to an iPhone would "be a big step toward putting AR in the hands of everyday users," Munster said. Captivating people with augmented reality would seem a fitting tribute to Jobs, who was so compelling at promoting his vision that many joked he had a "reality distortion field."
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